Accustomed to providing beautifully constructed new homes throughout the Atlanta area to prospective homebuyers, Acadia Homes & Neighborhoods recently underwent a new construction project of their own for 2013. With the tandem debuts of a new website and new mobile site, the Georgia-based homebuilder hopes to provide a positive experience to visitors of AcadiaHomes.com – whether at home, at work, or on-the-go.
“We’re excited about the launch of our new website and mobile site,” explains Michael Rosenberg, Vice President at Acadia Homes & Neighborhoods. “Both sites serve as digital sneak peeks for potential buyers of the high quality and personalized level of service our homeowners have come to expect from Acadia. Not only did we feel it was time to pursue an updated look for our website, we are pleased to have incorporated a mobile site for the growing number of smartphone and tablet users. With increased user-friendly functionality, both sites will be continually updated with new information and new communities as we continue to expand throughout Metro Atlanta and North Georgia.”
Designed by Rearview Advertising, the new website features more images of the wide array of Acadia product offerings, from chic urban townhomes to sprawling single family homes in the suburbs. The Atlanta-based advertising, design, and interactive development company sought to make sure the most important information on the homepage is all contained “above the fold” so it is easily visible for potential Acadia homebuyers. Equally significant, Acadia Homes & Neighborhoods has secured a .com domain – so the former AcadiaHomes.us address now redirects to the new AcadiaHomes.com.
“The main inspiration behind the change was to convey the existing Acadia brand in conjunction with a better look and feel with regard to their web presence,” says Alex Danaila, Managing Partner of Rearview Advertising. “The result is a clean look with easy-to-locate data, such as community map, community price points and contact information. We also employed the most modern CMS (content management systems) technology, so the Acadia team will maintain full control of the website for up-to-the-minute updates. The three main buttons on the homepage feature Communities – which will take visitors immediately to the Community Map; Signature Collection – an exciting new division within the company that features custom homes from the $500,000 to $800,000 range; and Promotions – which can be continually updated to reflect the latest specials and promotional campaigns Acadia may be running from one month to the next.”
Guests to the new Acadia website and mobile site can also expect to find the latest news and events from the Atlanta homebuilder, important information about financing, frequently asked questions and answers about home buying, as well as the story behind the award-winning company. To experience the Acadia website and mobile site firsthand, prospective homebuyers are invited to visit www.acadiahomes.com.